Plenary Session at the first EISFOM-Seminar: From left to right: Massimo Burioni, European Commission, General Directorate Research; Ana Martinez, Eurostat; Ulrich Hamm, University of Kassel, Department of Agricultural and Food Marketing; Nicolas Lampkin, University of Wales (EISfOM Project leader); Toralf Richter, Research Institute of Organic Agriculture FiBL; Robert Mayo, Food and Agriculture Organisation (FAO)